Brand "authenticity” isn’t about a tagline or a logo tweak, but a lived truth. Today’s consumers expect more than polished ...

Merchandise is a sophisticated marketing channel that reinforces brand identity, drives action and builds emotional ...

Consumers aren’t just buying your product, they’re buying your brand values. To further your understanding and strengthen your messaging, we’ve compiled a list of resources that can serve as ...

SALT LAKE CITY, June 17, 2025--Backstory Branding, the brand strategy and messaging firm for growth-stage companies, today announced the release of a new book from its founder and CEO, Jed G ...

Sales copy without a brand messaging framework is like a house without a foundation. It might look pretty, but it’s not going to get the job done. Just “winging it” isn’t going to cut it.

What You Can Learn About Clear Brand Messaging From Troy Aikman’s Beer Startup Eight co-founder Troy Aikman on brand positioning, marketing, and keeping your message as simple as possible.

When refining your brand messaging, take a look at how well it connects to the image you’re creating. Does it fit the character you’re trying to build, or does it feel like there is a disconnect?

CU Boulder’s brand elements work together to create a cohesive, meaningful brand message. Our brand promise outlines what kind of experience audiences can expect from us. The brand character is the ...