While these three releases have dominated the Game of the Year conversation, there are still yet-to-be-released games on the ...

An Xbox fan posts an image of an odd color shift for the brand's signage in a Walmart store, triggering discourse over the reason behind it.

Microsoft unveiled its “This Is An Xbox” marketing campaign in November 2024, with a flashy ad that featured TVs, smartphones, handheld gaming PCs, and laptops, but only one glimpse of an actual Xbox ...

The Xbox 360 logo, with its gradients and gloss, looked entirely out of place in Microsoft’s new universe. It wasn't a question of whether they should change, but how.

Bruins Unveil New Brand Identity with Refreshed Logos and Uniforms The refreshed tandem of Spoked-B logos feature dark and light background iterations ...

NFL fans had a lot to say after Cincinnati Bengals quarterback Joe Burrow showed off his new look for 2025.

According to The Verge, Microsoft has "essentially canceled" its native Xbox handheld to focus on the Xbox software platform. Microsoft is still working on the next-gen Xbox ...

That’s because the next-gen Xbox platform is being built in the open, with devices like the ROG Xbox Ally and Xbox Ally X. These handhelds seem like a market test for where Microsoft goes next with ...

If you couldn’t watch Xbox Games Showcase 2025 live, here’s a recap of all the game announcements, release dates, trailers, and other highlights from Microsoft’s big games showcase.

Microsoft's purported new desktop gaming-centric branding scheme Xbox PC pops up once again, this time in official promo footage of a 3rd party game.

The Magic are turning back the clock as they enter a new era of brand identity. Orlando unveiled a new logo, three new uniforms and a fresh court during a special event inside Kia Center on ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.