In an ideal world the annual brand planning process is a key activity in the pharma business cycle and should be seen as an opportunity for a brand leader or manager to demonstrate what they are ...
In many organisations, the planning process has moved from a small group of commercially-minded marketers locking themselves away to build global strategic brand plans over the course of a week or ...
Understanding what other brands are doing is important—not to copy their media mix (every brand has its own unique priorities ...
Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...
But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers ...
As the brand celebrates its 60th anniversary, chief brand officer Anuj Bhasin talks about the company's strategy to win the ...
The ultra-stylish musical chairs only served as a reminder of the industry’s poor rep for succession planning. Brand Equity spoke to Indian fashion designers ruling the runway to understand what ...
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