Understanding what other brands are doing is important—not to copy their media mix (every brand has its own unique priorities ...

As the brand celebrates its 60th anniversary, chief brand officer Anuj Bhasin talks about the company's strategy to win the ...

Hallmark, who led Bentley in the green, wants to do the same with Aston Martin ...

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

No matter what you're shopping for, you're likely to find it from one of these amazing Canadian brands — sans tariffs.

Saks Fifth Avenue told vendors in a letter Friday that it will take more than a year to pay unpaid bills, a sign of the difficult outlook facing US department stores and the brands they work with.

In an ideal world the annual brand planning process is a key activity in the pharma business cycle and should be seen as an opportunity for a brand leader or manager to demonstrate what they are ...

Shares of Restaurant Brands International Inc. ($QSR), parent of Burger King and Popeyes, were in the spotlight on Wednesday ...

Kate Spade's plan to turn around its sliding sales? Reduce choices for consumers. By the fall, the brand will cut the number ...

In many organisations, the planning process has moved from a small group of commercially-minded marketers locking themselves away to build global strategic brand plans over the course of a week or ...

Popeyes franchisees have bought into the brand’s multi-year plan to increase franchisee profitability. The company announced ...

led by K-beauty and K-food brands, is rising." Through its Amazon DSP advertising operation service, Daehong Planning can execute advertisements on various platforms owned by Amazon, including not ...