News

This is a clear message to brands: if your creative is still playing it safe, or feels like a copy-paste job, you're already ...
With its reimagined corporate brand, the Jollibee Group reinforces its position as a dynamic, forward-looking company poised ...
Credor's latest watch, the Goldfeather Tourbillon, easily ranks among the most impressive watches released this year.
The bright illuminated reticle is the central feature of what’s called the Bindon Aiming Concept, developed by Trijicon’s ...
In brand protection, as in bridge engineering, the strength of brand differentiation (trademark distinctiveness) depends on ...
Independent Swiss brand Titoni has launched a new diving chronograph that bears a strong resemblance to Tudor's popular Black ...
BMW previously pre-assembled a vehicle, then sent it off to Alpina for final tuning; it was a complicated, expensive process.
Trump has had great success for decades branding everything from buildings he named after himself to the Gulf between Mexico, ...
The foodservice channel has shown how dynamic it can be as purveyors embrace value options, technology and customized ...
The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.
In its first-ever WNBA Partnerships Report-released just after the league's 2025 All-Star Weekend-sports and entertainment ...
SINGAPORE] There are perhaps few brands out there that are as omnipresent on the global sporting stage as Emirates. Read more ...