You don’t need a PR team that specializes in AI. You need one that understands how to craft the right message, deliver it to ...

When organizations prioritize a clear purpose over profit, they have a positive influence on consumers and stakeholders of ...

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

Additionally, Manpreet Singh Ahuja moves on from his role as chief digital officer to become the firm’s leader for clients ...

The tequila market in the U.S. has seen remarkable growth in recent years, fueled by a wave of new entrants, including celebrity-backed brands. In this vibrant and competitive landscape, Loca Loka ...

Reliance Consumer Products Limited has acquired the iconic Velvette brand, marking a strategic move to enhance its FMCG ...

STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

After the India's Got Latent controversy, agencies say brands are likely to take proactive measures like rigorous vetting of ...

A group of former leaders from health comms giant Inizio Evoke have come together to launch Flex Marketing, a new agency ...

A Nvidia Corp. employee has acquired a waterfront home in North Seattle for $10.5 million, King County records show. The sale ...

Among key leadership changes at PwC, Vivek Prasad will take over as Commercial Office and Manpreet Singh Ahuja moves on from ...

Mattress maker Duroflex plans to add premium categories like recliners and sofas along with an omnichannel strategy to scale ...