You don’t need a PR team that specializes in AI. You need one that understands how to craft the right message, deliver it to ...

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

Market research and behavioural science agency Honeycomb Strategy has unveiled its new brand identity. The refreshed brand ...

Restaurant Brands International posted strong earnings, beating both revenue and earnings-per-share estimates thanks to ...

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

Additionally, Manpreet Singh Ahuja moves on from his role as chief digital officer to become the firm’s leader for clients ...

The tequila market in the U.S. has seen remarkable growth in recent years, fueled by a wave of new entrants, including celebrity-backed brands. In this vibrant and competitive landscape, Loca Loka ...

Reliance Consumer Products Limited has acquired the iconic Velvette brand, marking a strategic move to enhance its FMCG ...

STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

Football Australia has announced plans for its national second-tier competition – the Australian Championship – with independent branding and design agency Hulsbosch, charged with leading the brand’s ...

Capri Holdings Limited (NYSE:CPRI), a global fashion luxury group, today announced the promotion of Philippa Newman to Chief Brand and Product Officer ...

The brand’s latest effort includes a partnership with Brazilian pop star Anitta and will span platforms including Instagram, Pinterest and TikTok.