The Memphis-headquartered company has expanded its sports branding portfolio significantly over recent months, including in ...

While maintaining a presence on established social channels is important, exploring new platforms offers a chance to connect ...

Minor Hotels International is unifying its eight hotel brands under a single "masterbrand," consolidating technology systems ...

In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience.

Thanks to its tailored design, this can function as both a jacket and shirt. Stylist Anna Lazzarini highlights its refined ...

It’s been a long time since shopping at Abercrombie & Fitch meant what it used to (dragging my parents into a dimly lit store ...

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

At Ad Age’s NextGen Summit, Harman's Chris Epple and Annex88’s Brandon Solis explore how authenticity, personalization and ...

Home (DOOH) advertising and Retail Media Networks (RMN) complement each other to drive consumer engagement and conversions.

The confectionery giant’s chief brand officer, Rankin Carroll, reveals how Twix is shifting from division to abundance – and ...

LEXINGTON, Ky.—The independent ad rep firm Viamedia has announced a deal to acquire LocalFactor, a Westport, ...

Female fashion brands with a feminine casual style are showing noticeable growth on the fashion and lifestyle platform 29CM, ...