On the agenda: some reduction of the number of vendors Saks partners with, a presence on amazon.com and new approaches to ...

When it comes to protecting intellectual property (IP), there are always “miles to go before you can sleep.” A mid-stage ...

STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

CHENNAI/MUMBAI: Reliance Consumer Products (RCPL) has acquired the iconic FMCG brand Velvette, which revolutionised personal care products such as sha.

A group of former leaders from health comms giant Inizio Evoke have come together to launch Flex Marketing, a new agency ...

To stay ahead in the podcasting industry, it's important for brands and creators to understand the trends shaping this ...

Mattress maker Duroflex plans to add premium categories like recliners and sofas along with an omnichannel strategy to scale ...

After the India's Got Latent controversy, agencies say brands are likely to take proactive measures like rigorous vetting of ...

But MicroStrategy’s recent decision to rebrand to Strategy is a stroke of genius, and you could argue it’s long overdue. This ...

You don’t need a PR team that specializes in AI. You need one that understands how to craft the right message, deliver it to ...

Claire Bayet, Head of The Climate Studio at AXA Climate on the importance of storytelling, how to communicate a crisis and ...

Cracker Barrel's rural-first strategy, menu innovation, and modernization efforts position it for growth. Read here for more ...