As B2B marketers work to modernize GTM strategies and scale impact, 2X's Lisa Cole has written an alternative to the ...

"Shark Tank" star Daymond John is known for his sound investment strategies and voracious appetite for reading. His rise and ...

The book is launched at Title Waves bookstore in Mumbai, with filmmaker and advertising Tiwari present to support Pannaswami at the event ...

If you’re a small business owner and you’re not using social media, I’ll be blunt: You don’t have a business; you have a hobby.

Building a personal brand on LinkedIn doesn’t have to feel overwhelming. Follow the 3-2-1 rule to streamline the process.

While many products fade after their peak, Air Jordan built a timeless identity. Discover how smart branding turned sneakers ...

Venezuelan entrepreneur and digital growth strategist Deyvi Mardelli, known for scaling multiple seven- and eight-figu ...

The weakness at the Columbia brand in the U.S., as well as the impact of tariffs, prompted Columbia to provide a weak outlook ...

In brand protection, as in bridge engineering, the strength of brand differentiation (trademark distinctiveness) depends on ...

Nothing instills an idea of the world as a complex place demanding deep understanding like a book does because a book is ...