By E.N. Yaw YEBOAH “A strategy is not a document. It’s a decision.” — Mark Pollard, Strategist & Founder of Sweathead. In Ghana’s advertising and marketing circles, “strategy” is often treated as the ...

Companies love to roll out refreshed strategies and shiny new mission statements — but if nothing really changes on the ...

IMV, a Science and Medicine Group company, a leading provider of market intelligence for the medical imaging industry, has published the 2025 Ultrasound Market Outlook Report, providing ...

For many schools and businesses, phygital has felt like a buzzword with little practical follow-through. That's where Ambow Education and its HybriU platform come in—an AI-powered suite originally ...

The last time I put AI to the test in my creative workflow, I had mixed results - time to revisit. How would AI fare with ...

Emerging and midsize RMNs serve audiences that the big players can’t reach, including loyal customers with high purchase intent.

Halo Sports & Entertainment CEO Gillian Zucker spends her days figuring out how to ‘make people’s jaws drop’ ...

In Mark Leone’s latest column for B&T, the partner and managing director consultancy MadClarity, ponders what the world might ...

Over the years I’ve noticed nine unmistakable traits shared by people who dress for themselves—not for fleeting trends. See ...

AI for enterprise is already here, helping companies streamline their operations, serve their customers better, and save ...

For brands aiming to build deeper customer relationships, responding to emotional feedback in real time is becoming a ...