CU Boulder’s brand elements work together to create a cohesive, meaningful brand message. Our brand promise outlines what kind of experience audiences can expect from us. The brand character is the ...

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success.

When applied in the appropriate contexts, the fonts work together to provide visual interest and brand recognition. The Be Boulder. graphic marks—one of the four core elements—enable CU Boulder to ...

The frame is also a starting point for a range of graphic elements seen in the following sections of this page, and extends the visual language of the brand Due to the range and scale of materials ...

In an era of relentless transformation, those who master this balance position themselves—and their organizations—for ...

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products An effective brand strategy gives you a major edge in increasingly ...

The way we develop, measure and monitor brands has evolved exponentially. If you don’t keep pace with evolution in brand strategy, you will miss out on the benefits. And in our low-barrier, ...