For brands aiming to build deeper customer relationships, responding to emotional feedback in real time is becoming a ...

Gartner research suggests that the most successful brands take action authentically connected to their brand strategy and value proposition. The definition of success has shifted in the COVID-19 era.

Today, B2B marketers must shift to a "branded demand" strategy to succeed in achieving their pipeline goals. Branded demand harnesses the power of integrated brand development and demand creation, ...

Taylor Swift's campaign to reclaim her first six albums' master recordings was a masterclass in long-term brand strategy, as well as a legal and creative win. By controlling her narrative, activating ...

Welcome to agentic commerce, where AI-powered assistants become the new shopping intermediaries. For brands, and especially e-commerce brands, this shift is a game-changer.

Here, 10 members of Business Journals Leadership Trust talk about some unconventional branding strategies that have proven surprisingly successful — including some they were personally involved ...