For brands aiming to build deeper customer relationships, responding to emotional feedback in real time is becoming a ...

Brands like REI, Apple, and Four Seasons don't just sell products. They sell confidence, identity, and care. They don't live ...

Signal bias and social noise are persistent threats. Vocal minorities, bots and echo chambers can distort the picture.

COUNT: Our inventory is one of our most valuable assets, and ensuring that we have an opinionated, data-driven view on its value and potential growth opportunities requires a rigorous enumeration and ...

According to Luc Speisser, global chief strategy and innovation officer at Landor, this moment isn’t the time to retreat.

When done well, a strong personal brand attracts job offers, and can lead to consulting or speaking opportunities.

They scroll fast. They judge visuals in milliseconds. And they value creators who feel real over brands that feel corporate. If your brand doesn’t capture attention within three seconds or spark ...

Trademark abuse hits your numbers and steals your money. Learn how to counter this with advanced automated monitoring tools.

Luxury consumers in the GCC are among the most sophisticated in the world. They travel frequently, shop across continents, and benchmark their experiences globally. A client browsing in Abu Dhabi ...

By E.N. Yaw YEBOAH“A strategy is not a document. It’s a decision.” — Mark Pollard, Strategist & Founder of Sweathead.In Ghana’s advertising and marketing circles, “strategy” is often treated as the ...

Mauro Porcini talks customer-first innovation strategies, symbolic cues and embracing AI as a tool – not a threat.