From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

In this new era, the strongest brands will arise not solely from advertising, but from authentic relationships and ...

A group of former leaders from health comms giant Inizio Evoke have come together to launch Flex Marketing, a new agency ...

This initiative brings art closer to urban dwellers driving a more holistic approach to community building and engagement.

Yashtika Vaswani of Makani Creatives highlights how Valentine’s Day marketing is shifting from guilt-driven tactics to ...

As innovation accelerates, the future of the fashion industry is becoming increasingly intertwined with technology.

Holt is responsible for Net Conversion’s approach to sophisticated measurement and data modeling, continuously developing and enhancing Conversionomics, the agency’s proprietary Martech platform.

After the India's Got Latent controversy, agencies say brands are likely to take proactive measures like rigorous vetting of ...

Cracker Barrel's rural-first strategy, menu innovation, and modernization efforts position it for growth. Read here for more ...