With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

In this new era, the strongest brands will arise not solely from advertising, but from authentic relationships and ...

The brand’s latest effort includes a partnership with Brazilian pop star Anitta and will span platforms including Instagram, Pinterest and TikTok.

A group of former leaders from health comms giant Inizio Evoke have come together to launch Flex Marketing, a new agency ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

Unilever increased its brand and marketing investment to its highest level for over decade in 2024, as it focused on backing ...

The afaqs! Digies Conference 2025 is designed for professionals and organisations shaping the digital marketing landscape.

This survey highlights a growing trust in word-of-mouth, a preference for fresh feedback, and the critical role of owner ...

Men's apparel retailer Tailored Brands has named Whit Alexander as its new executive vice president and chief customer ...