In a crowded world, features fade. Price wars burn out. But brand strategy stays. If you don’t define your brand, the world will do it for you. And you may not like their version.

A brand strategy is a complete guide, a comprehensive road map that helps outline the details of your business. It includes your brand's mission, values, vision, target market and needs.

This template will help make the process of creating your brand strategy much clearer and more effective. Step by step the template shows you how to put together a detailed and authoritative strategy ...

Ultimately, the advantage of a competitor brand strategy is that you already know there's an audience for your product. You just need to determine how you can rise above the existing competition ...