Machine intelligence influences brand visibility across a wide range of customer touchpoints. Customers now search using ...

Welcome to a new kind of recruitment strategy, where virality trumps viability, and every product wants a LinkedIn profile ...

Furman University has named Brian Edwards as VP of marketing and communications. He brings 20+ years of branding experience ...

For the Indian electricals and retail hardware space, the Zudio-Westside shift marks a symbolic moment: a small-town startup ...

Engineer a brand that’s machine-readable, contextually rich, and discoverable in every search modality. The post Your brand, ...

Monks China’s Andria Wu is a strategy director between two worlds. Recently, she’s been feeling a greater pull from the east.

Gary Bunt, who has died aged 67, was a Kentish bricklayer who emerged as one of the most remarkable stories in recent British ...

Sweet success for The Coca-Cola Company needn’t be about sugar sources, or even health addressal, so long as its popular ...

In a fiercely competitive QSR environment, where razor-thin margins demand precision, a surprising culprit is holding brands ...

From floating holograms and robotic arms to dual screen illusions and mobile-synced digital triggers, OOH players say the ...

As generative AI reshapes the digital landscape, a new question is emerging at the center of content creation and discovery: What exactly is AI reading? A groundbreaking study titled What is AI ...

BYD, the Chinese EV giant, has a key model in almost every segment, including the Sealion S7, a midsize SUV.