You don’t need a PR team that specializes in AI. You need one that understands how to craft the right message, deliver it to ...

When organizations prioritize a clear purpose over profit, they have a positive influence on consumers and stakeholders of ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

Sumeet Singh, Group CMO at Info Edge India, on using humour, cultural trends, and smart activations to craft engaging ...

Kraft and Annie’s already dominate the kiddie market, so Goodles co-founder Jen Zeszut went for young adults instead.

Digital Media, Adani Group, writes that understanding the target audience is crucial for any business or content creator.

Men's apparel retailer Tailored Brands has named Whit Alexander as its new executive vice president and chief customer ...

MicroStrategy's rebranding highlights its BTC focus and innovative financing, positioning it for growth amid evolving BTC ...

Strategic pivot or performative allyship? Unpack the implications of scaling back DEI initiatives on corporate values and ...

The event has proven to be ideal for Budweiser and other brands to launch new offerings, writes Patricia Manos with Curion.

Indian celebrity-backed fashion brands struggle due to lack of clear brand identity, inconsistent quality, and market ...