Businesses are constantly searching for innovative ways to stand out and connect with their target audience. One of the most ...

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Neelima Burra, CMO of Luminous Power Technologies, shares how the brand took center stage with the placement in Rajasthan ...

Home (DOOH) advertising and Retail Media Networks (RMN) complement each other to drive consumer engagement and conversions.

In pediatric dentistry, you have two audiences: the child (consumer) and the parent (customer). Your branding must appeal to both.

Marketing experts opine shoppable ads might make impulse buying easier but they don’t necessarily cultivate long-term brand ...

Reveal is pleased to announce the launch of its market leading Brand Lift Measurement product in nine key European markets. Already a proven success in the U.S. and Canada, this innovative solution is ...

Maybach sold almost ten cars weekly in India last year, showing a 145% growth. The ultra-wealthy buyers led this trend. Many ...

Coke and Pepsi’s respective forays into prebiotic soda also come at a time when there is growing political discussion about ...

The road to genuine self-belief starts with embracing your professional identity and not trying to perform to stand out on ...

Royal Challengers Bengaluru will don a green jersey during one of their matches to highlight the importance of environmental ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers! The rankings were ...