A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

Hallmark, who led Bentley in the green, wants to do the same with Aston Martin ...

Hyperquake CEO Colin Crotty, joined by Hyperquake’s Director of Stragetic Growth Marshall Thompson and Microsoft's Director ...

As the brand celebrates its 60th anniversary, chief brand officer Anuj Bhasin talks about the company's strategy to win the ...

BMG has introduced a new brand identity, including a new symbol, updated color scheme, and redesigned website. According to ...

MicroStrategy's rebranding highlights its BTC focus and innovative financing, positioning it for growth amid evolving BTC ...

Popeyes franchisees have bought into the brand’s multi-year plan to increase franchisee profitability. The company announced ...

A wholly owned subsidiary of Reliance Retail Ventures, RCPL has been actively acquiring and reviving legacy Indian brands, ...

The brand communication platform should consist of key strategy statements – from the brand vision, a brand positioning statement to the key selling messages.

IHOP reviews India strategy after facing challenges with franchise closures, focusing on tailoring to Indian market.

Make sure your brand guidelines are up to date by March or Google will automatically select your business name and logo.

Sir Keir Starmer is facing pressure from Labour MPs to denounce Donald Trump 's plans to "take over the Gaza Strip" as an act ...