The Memphis-headquartered company has expanded its sports branding portfolio significantly over recent months, including in ...

In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience.

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

While maintaining a presence on established social channels is important, exploring new platforms offers a chance to connect ...

Minor Hotels International is unifying its eight hotel brands under a single "masterbrand," consolidating technology systems ...

At Ad Age’s NextGen Summit, Harman's Chris Epple and Annex88’s Brandon Solis explore how authenticity, personalization and ...

Two years later, after more than 15 years in advertising, she took it a step further. Together with her longtime friend and ...

The confectionery giant’s chief brand officer, Rankin Carroll, reveals how Twix is shifting from division to abundance – and ...

Universal Favourite developed a new name and identity for the personal care brand, complete with a Renaissance-inspired ...

A strategic partnership to develop best-in-class experiences for Wheels Up fliers ...

Less than a decade into his marketing and media career, Eric Morley joined forces with friend and co-founder Jeff Bentley to ...

Home (DOOH) advertising and Retail Media Networks (RMN) complement each other to drive consumer engagement and conversions.