This module has been assembled with one simple aim ... Brands are meant to be there 'for the long haul'; and strong brands can be incredibly valuable. ‘Brand strategy’ is more than just ‘what happens ...

The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

This module considers aspects of contemporary brand management from both a theoretical and practical ... and the significance of this to organisational strategy.

An effective brand strategy creates clarity and unity within an organization, guiding internal perspectives that ultimately radiate outward.

Let's explore the tangible benefits of personal and business brand leadership services and examine how they fit into the venture capital operations and model. Amid the midterm elections ...

suggesting how a firm that has established equity in a brand can leverage that equity through branding strategies such as brand and line extensions, co-branding, and licensing. Just in case you missed ...

The significance of effective branding strategies cannot be overstated. This blog will unravel the power of branding, ...

The first essential strategy involves clarifying what specifically distinguishes your expertise and approach from others in your field. Effective personal branding begins with thorough self ...

In this article, we've outlined how to build a budget for a comprehensive brand strategy that aligns with your corporate strategy so you can approach the next year with a clear vision of your brand's ...

The way we develop, measure and monitor brands has evolved exponentially. If you don’t keep pace with evolution in brand strategy, you will miss out on the benefits. And in our low-barrier, ...