BROOKFIELD, Ill. — Brookfield Zoo unveiled Friday its first significant transformation of its “visual identity.” In celebration of the zoo’s 90th anniversary, the establishment wi… ...

Brookfield Zoo announced the “first significant transformation” of its visual identity on Friday as the entity looks to emphasize conservation and diversity. The 90-year-old establishment will ...

The name change comes ahead of Brookfield Zoo's 90-year anniversary. ... president and CEO of Brookfield Zoo Chicago. The new logo replaces the longtime bison symbol with a lion.