A TikToker has gone viral after crocheting a mini jumbo CaseOh, with the cute little plush bearing a striking resemblance to ...

Build-A-Bear has broken ground on a new multi-level flagship store at ICON Park in Orlando, set to open in 2026.

Icon Park's latest addition aims to attract both families and convention-goers with its multi-level design and rooftop views of the tourist district.

Build-A-Bear has broken ground on a new multi-level flagship store at ICON Park in Orlando, set to open in 2026. The location ...

Sharon Price John has led Build-A-Bear to new heights—and her journey to the C-suite started serving people burgers at a Fortune 500 fast-food chain.

Sharon Price John says Build-A-Bear has leveraged nostalgia by collaborating with brands like Pokémon to boost plushie sales in the "kidult" market.

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At Build-A-Bear Workshop®, we believe there's always room for more, which is why we're celebrating National Hug Day with the launch of our comforting Heartwarming Hugs weighted plushes.

Sharon Price John was aware that Build-A-Bear wasn’t just selling plush bears; they were purveyors of an emotional experience.

“You never know exactly when they’re going to hit and how big they’re going to be,” said Sharon Price John, the president and CEO of Build-A-Bear Workshop, a chain of nearly 500 stores that offers an ...

Build-A-Bear Workshop offers an expanding menagerie of animals and characters for customers to customize, including capybaras and axolotls.

Build-A-Bear’s Spring Green Frog, introduced in 2020, was an immediate hit thanks to videos posted by customers. It remains popular, with nearly 2 million sold, John said.