Joshua Schulman is engineering a turnaround by heavily emphasising Burberry's quintessential British spirit and 169 years of ...

Burberry is leaning into its British roots with a modern twist – think trenches, festivals and a sharper sense of style – as ...

Burberry plans to change its store layout to emphasise scarves and trench coats over bags and shoes, with "scarf bars" to drive sales of its cashmere scarves priced from $450 to $1,050.

Scarves, umbrellas and the classic trench are key to his planned revival of the luxury brand.

A year since Josh Schulman took over as Burberry's CEO, the brand is seeing early recovery signs despite ongoing sales declines. The iconic British luxury company, known for its trench coats, has ...

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Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products rather than new fashions will help to turn its brand around. The British ...