Brand Wimbledon serves a masterclass in building long-term global identity - The iconic dark green and purple colours date back over a century to 1909 ...

A trademark is a word, phrase, symbol, or design—or a combination of these—that identifies and distinguishes the source of goods or services of ...

Brands moving beyond interruptive ads to become the content people seek out will build deeper loyalty, stronger data streams and long-term brand equity.

The public split between Target and Twin Cities Pride, the nonprofit that throws the parade in Target's hometown, captures ...

One popular service that supports this kind of smart customization is Turbologo, where users can experiment with font styles, ...

In 2017 she launched Fenty Beauty, and it's now a billion-dollar business. Even more importantly ... "Rare Beauty stands out ...