With its half-and-half pinstripe design, chevrons on the shoulder and V-necked collar, the lightweight kit was launched on ...

The city of Princeton is holding a City Logo contest for the best design, with the winner receiving $50 in Chamber Bucks to ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Is Diablo Tools made by the same company that makes Bosch? We'll explore who makes Diablo Tools and why many tool companies ...

Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a ...

The announcement of TripAdvisor's new rebrand, designed by Koto, features most of the above. But the brand has also found a ...

Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like ...

But when rebrands go wrong, it can be extremely costly for a business, draw plenty of ire online and, depending on the brand, ...

A version of this article appeared in the May–June 2025 issue of Harvard Business Review. Zach Mercurio is a researcher and adviser on purposeful leadership and meaningful work.

Leica is celebrating the 100th anniversary of its first camera with special edition M11, M11-D, Special D-Lux 8 and Sofort 2 cameras.

Barcelona’s purported new 2025–26 home jersey will be a more abstract take on the club’s traditional red and blue stripes.

"Inclusion isn’t a marketing moment; it's a reflection of your values. It shouldn't be performative, but rather part of a growth strategy that transforms culture and improves performance," says the ...