APEX Consulting's latest initiative provides agencies with a structured framework for client acquisition through paid ads.

• Track email open/click rates based on how customers set up their preference control center. Ultimately, a marketing ...

Join the free Small Business Clinic on Feb. 28 at Madison College-Watertown Campus, Watertown, for trusted insights and industry-specific advice.

A Detroit entrepreneur and advocate for small business hopes his newest venture can give a boost to a broader group of companies. Kai Bowman launched Clutch Consulting last month after he spent nearly ...

While law firm marketing isn’t directly dictated by who’s in the White House, economic policies, regulatory shifts and ...

A survey by Google and Boston Consulting Group has identified key strategies for achieving excellence in artificial ...

Ngozi Akinyele is at the helm of directing brand, marketing, communications, sustainability and corporate citizenship ...

Shropshire-based environmental consultancy, GeoSmart Information has announced four promotions. As part of the business’ ...

Cannes Lions is embracing the creator economy with new awards and greater focus, setting the stage for creators to shape the ...

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

Oscar de la Renta has named former UTA agent Chloe Popescu as their new Chief Marketing Officer. In her new position, Popescu ...

Africa Tourism Partners (ATP), a distinguished Pan-African tourism development, business advisory, and consulting firm, has ...