The main goal of any business strategic planning is to follow steps in taking the company from its current position to the aspired state via series of business actions. The strategic planning process ...

Answering those questions requires deep knowledge of your business and market, and you have to make sure they're integrated, but the framework is extremely easy. People just avoid strategy because ...

Strategic management is the process of aligning business goals with resources to achieve long-term success. Explore its ...

Christensen, Clayton M. "Managing the Strategy Development Process: Deliberate vs. Emergent Strategy." Harvard Business School Module Note 420-084, December 2019. (Revised November 2021.) ...

When I wrote GTMU, I first divided the go-to-market process into three questions to simplify your understanding of what is required. Whenever I explain it this way, people always ...