In this climate of rising costs and tariffs, CRM (customer relationship management) and loyalty marketers have a critical ...

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Additionally, it has enjoyed good customer retention throughout its cloud transition and is experiencing solid annual contract value growth. However, Pegasystems has displayed inconsistencies on the ...

We look at where a customer data platform sits alongside other technologies that offer features to boost customer experience ...

After a correction, Salesforce stock is oversold as its AI growth, combining Agentforce and Data Cloud, re-accelerates ...

A trove of 1.1 million records left accessible on the open web shows how much sensitive information can be created—and made ...

Customer emails are dependent on a flow of high-quality data. But CRM systems are not delivering it, judging by a new study from Validity: The State of CRM Data Management in 2025. Of the ...

But CRM systems are not delivering it, judging by a new study from Validity: The State of CRM Data Management in 2025. Of the companies surveyed, 76% say less than half of their CRM data is ...

The health system has seen big improvements in how it engages, retains and serves its consumers, including more than 200,000 re-engaged patients, full-funnel visibility into campaign performance, and ...

76% say less than half of their CRM data is accurate and complete, which creates AI implementation failures and severe financial consequences BOSTON, July 10, 2025 /PRNewswire/ -- Validity ...