Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

Even though Coca-Cola was sold in both Japan and China before World War II, there’s no evidence of it entering the Taiwanese ...

The centuries-old fiery Chinese spirit baijiu (白酒), long associated with business dinners, is being reshaped to appeal to ...

As part of a renewed drive to strengthen tax compliance and foster strategic partnerships with the private sector, ...

"The commercial shows us that capitalism will steal our lives and then find multiple ways to make a profit of our death..." ...

Pepsi's functional turn is in line with wider soft drinks trends, but the functional cola risks alienating brand loyaltists ...

Jalen Hurts has achieved a historic milestone, becoming the first NFL player to spearhead a major Sprite campaign. This ...

For brands aiming to build deeper customer relationships, responding to emotional feedback in real time is becoming a ...

Axis Max Life Insurance has appointed Ayaaz Khan as head of channel marketing. Khan has been working with the organisation ...

This week’s roundup includes some inspired activations and some campaigns that have everyone — and we do mean — everyone ...

True transformation means tending a constant campfire. It means building and sustaining momentum, not relying on occasional big fireworks. Because staying on top means never standing still. The ...