Creative Bloq on MSN

When does a company outgrow its biggest brand?

CMO Hernán Tantardini accentuated this ambition on the main stage at ANA last month, acknowledging that the company has work to do to shift perceptions. One telling stat: 42% of global Lay’s buyers ...
GEEKSPIN on MSN

PepsiCo unveils its first logo change in 25 years

PepsiCo, the company behind everything from Doritos to Gatorade, just hit refresh on its entire identity, and it’s nothing ...