Colorful cars continue to lose ground against the ever-dominant shades of white, black, gray, and silver – often referred to as grayscale colors.

“Colorful cars appear to be an endangered species,” said Karl Brauer, iSeeCars executive analyst. “Despite a diverse palette being offered by automakers, there are far fewer non-grayscale ...

Among colorful cars, blue was the most popular with 9% market share, followed by red (7%) and green (2%). There is one segment where colors continue to hold their own: sports cars.

According to data from iSeeCars, there’s been a 20% increase in grayscale cars over the past 20 years. In 2004, grayscale cars made up 60.3% of the new car market, which is an understandable number.