Tofu allows companies to create one campaign and use generative AI to modify content for different marketing channels and ...

With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...

At ETBrandEquity’s Media and Entertainment Summit 2025, Tejas Apte, head of media and digital marketing, Unilever discussed ...

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviors. Media experts weigh in.

Unpack the secrets of next-gen marketing with Jim Lecinski, delving into AI innovations, Gen Alpha insights and omnichannel success.

The National Retail Federation event in 2024 was all about artificial intelligence. The same can be said for NRF 2025. Click ...

As we wrap up the 2024 earnings reports, analysts weigh in on how beauty conglomerates should go about reinvigorating sales.

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

The startup plans to use the fresh capital to expand operations, enhance R&D capabilities, scale distribution and retail ...

January setbacks, but competitive pricing, TikTok virality, and DTC strengths signal a rebound. Read an investment analysis ...

Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...