Engagement increased by 25% when users saw narratives that resonated with their lived experiences. "In managing our channels, my advice is to prioritize responsible AI usage and actively challenge ...

Google Performance Max has become the hub of the company's advertising system, but marketers continue to express concerns ...

With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...

At ETBrandEquity’s Media and Entertainment Summit 2025, Tejas Apte, head of media and digital marketing, Unilever discussed ...

Tofu allows companies to create one campaign and use generative AI to modify content for different marketing channels and ...

Unpack the secrets of next-gen marketing with Jim Lecinski, delving into AI innovations, Gen Alpha insights and omnichannel success.

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

Changes require businesses to promptly review and update their marketing practices to ensure compliance and maintain consumer ...

What foods and drinks look like — the colors we see before the first morsels or sips hit our tastebuds — have mattered to people for millennia. And nowhere has that been more blatant than the American ...