Tofu allows companies to create one campaign and use generative AI to modify content for different marketing channels and ...

With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...

At ETBrandEquity’s Media and Entertainment Summit 2025, Tejas Apte, head of media and digital marketing, Unilever discussed ...

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

Skai, the leading omnichannel advertising platform for commerce media, and the Path to Purchase Institute (P2PI), today released The State of Retail Media 2025, an extensive, in-depth look at the ...

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviors. Media experts weigh in.

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

In this article, Saurabh Kanwar of Veefin Group examines how fintech marketing is evolving through innovation, trust-building ...

Unpack the secrets of next-gen marketing with Jim Lecinski, delving into AI innovations, Gen Alpha insights and omnichannel success.

The National Retail Federation event in 2024 was all about artificial intelligence. The same can be said for NRF 2025. Click ...

As we wrap up the 2024 earnings reports, analysts weigh in on how beauty conglomerates should go about reinvigorating sales.

To drive sustainable growth, brands must shift from isolated transactions to lasting customer relationships. This requires a ...