Change requires clarity. Customers are more likely to adopt tech when companies clearly explain benefits and offer guidance.

Historically content to remain behind the scenes, manufacturing for well-known brands, Chinese OEMs are making a play for ...

Marketing researchers at the University of Maryland's Robert H. Smith School of Business have produced an artificial ...

As AI powers individualized pricing across industries, businesses are increasingly charging based on what they think you can ...

Personalized, relationship-driven engagement is becoming a key strategy for brands aiming to build meaningful, long-term relationships with their customers.

In J.D. Power's latest wireless customer satisfaction survey, Consumer Cellular remains the most-liked wireless service.