Your goals: A plan outlines what you want to achieve with your content marketing efforts – building brand awareness, increasing leads, or driving sales.

Unlock success with core content marketing pillars: communication, experiences, and operations. Learn how these pillars drive an effective strategy.

Audience personas Before starting a content marketing strategy, you must know who you’re creating content for. Actually, it’s more than that. You need to know: What your audience cares about ...

Local businesses should establish a well-thought-out content plan, including a content calendar, an outline of the types of content to be produced, the platforms it will be shared on, and the ...

Up to 78% of marketers who reported their marketing was very successful also reported having a documented content strategy, according to a Semrush survey. “Documented” just means “written ...

Ruth Connor, who runs B2B Marketing’s Content Marketing Strategy Training said: “One of the main things you need to do in B2B content marketing is drive profitable customer action. And if you’re ...

A solid marketing strategy is the best way to help your business stand out and reach its financial goals in 2024. It’s the framework for how you interact with your customers and ensures you show ...

Creating and Implementing a Content Marketing Strategy “Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise.