Marketers need to prioritize short-form video strategies, refine storytelling to be concise and captivating within limited ...

Successful commerce revolves around competitiveness, so if you want your business to succeed in the global marketplace, you ...

Are you a print subscriber? Activate your account. By Tim Nudd - 14 min 58 sec ago 2 hours 35 min ago By Parker Herren - 2 hours 48 min ago By Brian Bonilla - 2 hours 48 min ago By Jean-Paul ...

Traditional marketing strategies, including TV commercials and newspaper inserts, are less and less effective today, as well as becoming more and more expensive. Before buying, today’s customers ...

Search Engine Land » SEO » How to optimize your 2025 content strategy for ... combined with human strategy, drives brand growth and maximizes marketing ROI. Yet, many brand leaders still don ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

Having clear objectives helps guide your content strategy. Additionally, understanding your target audience is crucial. Research their preferences, behaviors, and the platforms they use most.

At my agency, we love to run MMM regularly to give branding initiatives the credit they deserve, helping to fine-tune marketing strategies for long-term success. However, no single model is ...

In this interview, he shares his insights on marketing fundamentals and the connection between operational excellence and competitive strategy. Question: Gardenia’s logistics system is one of ...

Companies that streamline their content strategies can cut expenses, increase operational efficiency, and strengthen their brand reputation in a market that rewards innovation. Key Topics in ...

Upgrade your B2B marketing into H2H—human to human—marketing now with this free webinar. Sponsored by Oktopost. Join MarketingProfs from February 12 through April 16 for Content Marketer's Crash ...