CAPI works by establishing a direct server-to-server connection between businesses and advertising platforms, capturing ...

You’re spending time and budget across channels - paid search, SEO, social media, events, email, content. But which marketing ...

Amplitude, Inc., the leading digital analytics platform, is introducing new capabilities that bring marketing and product data together to help marketers optimize every dollar, channel, and campaign.

Among the new additions are out-of-the-box dashboards tailored for marketing teams, no-code experimentation tools and ...

The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here's a look at her "culture-to-cart" approach.

When big, splashy campaigns are out of budget or measurable conversion is key, this "less sexy" channel has become core to ...

Digital media is your megaphone. It gives your brand scale, speed, and the ability to use data to ensure your target audience ...

Transformation of sales prospecting and lead generation with smarter AI-powered tools, improved targeting, and automation for ...

Amplitude, Inc. (Nasdaq: AMPL), the leading digital analytics platform, today launched new capabilities that bring marketing and product data together to help marketers optimize every dollar, channel, ...

A comprehensive look at the 2025 app marketing landscape, with essential tools, platforms, and services for every stage of growth.