Example of a Corporate Web Strategy Statement. In years past, corporate marketing staffs often viewed the company website as nothing more than an electronic billboard. Today, these experts ...

Mission statements reflect your company's goals, purpose and values – why it exists. Learn how to craft the perfect mission statement for your business.

A vision statement should have the ability to inspire and motivate others around a concept or idea. It can establish a benchmark, provide line of sight, direction, and where the organization wants ...

The goals that come out of creating the mission and vision are strategic-that is, they fulfill the company's strategic plan. They take at least a year-often several years-to carry out, and further ...

Companies love to roll out refreshed strategies and shiny new mission statements — but if nothing really changes on the ...

A mission statement defines what you do on a daily basis for the next few years. A vision statement is your dream or ideal long-term goal that could be five to 10 years in the future.

Woah. This is the vision statement of NASA’s Armstrong Flight Research Center and it’s pretty awesome. It informs and inspires at the same time and I think it serves as a great example of what ...

While mission and vision statements can be motivational, there’s far more behind them, and they should play a key role in every company’s foundational and strategic planning process.

For example, here’s how a typical How-To Guide defines the correct tone for a corporate vision statement: “Positive words generate positive energy.