Cotton On’s sex toy move sparks bizarre backlash. While Cotton On’s decision wasn’t anything new, it still drew “pearl clutching” comments from some shoppers who were not on board.

Cotton On confirmed the sex toys are only available via a hidden section on their website. Customers must sign off that they are over 18 in order to view the products.

Cotton On has raised eyebrows with it's latest available toy. Photo / Getty. Years ago buying a sex toy meant ducking into an adult shop incognito and emerging with your purchase in a brown paper bag.