HR leaders need to internalize that marketing to employees is an ongoing process, not something that stops after onboarding.

Shaifali Gautam shares how CaratLane made the most of IPL 2025 to drive brand recall and build lasting impact through ...

Machine intelligence influences brand visibility across a wide range of customer touchpoints. Customers now search using ...

The VP of product and marketing for Samsung’s Mobile Experience division in the UK & Ireland is no stranger to eye-catching ...

At e4m TechManch 2025, CX leaders across telecom, retail, pharma, and tech explored how AI, data, and design are redefining ...

Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing ...

Ken Braun is the Founder of Lounge Lizard Worldwide Inc.

Google is considering abandoning the classic marketing funnel for a more dynamic concept in line with current reality: the ...

In just two years, Air India has rebuilt its digital backbone, revamping customer experience, operations, and employee tools ...

Intent data revolutionizes ABM by revealing real-time buyer interest. Combining first- and third-party signals enables ...

An ecosystem built from modular and interchangeable components can work seamlessly across key retail functions ...

The EV maker's first outlet in India comes ahead of its Rs 16,600-cr Tamil Nadu factory launch and will showcase the VF 6 and ...