When firms target their customers they need to determine the overall kind of marketing strategy they are going to use.

As travel demand sinks, both legacy airlines and budget brands have turned to a strategy of ever-expanding upgrades.

It’s a familiar story: your campaign’s getting clicks, your products are catching eyes, and shoppers are browsing like never ...

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process ...

TakeUp, a revenue optimization startup focused on independent hospitality businesses, has secured $11 million in Series A funding to accelerate growth and product development. The round was led by ...