When firms target their customers they need to determine the overall kind of marketing strategy they are going to use.

To become a truly indispensable asset to an organization, marketing operations professionals should master these seven ...

David Jones is looking to enhance its marketing efforts through a new data strategy centred around building a comprehensive ...

FireMon, the leading network security and firewall policy management company, today announced an integration with Illumio ...

In recent years, Bermuda-based re/insurer AXIS Capital Holdings has repositioned its reinsurance strategy to better fit with ...

Brands adopting Agentic AI techniques like predictive segmentation and content generation are seeing a 23% lift in campaign ...

As travel demand sinks, both legacy airlines and budget brands have turned to a strategy of ever-expanding upgrades.

An OMS should enable granular decision-making based on eligibility, labor availability, replenishment windows and SKU velocity.

Strategies for global and local campaigns, how the Paramount-Skydance merger is changing media, LVMH slips where it counts.

Not everything about CDPs is broken. But it’s time to evolve our expectations beyond what the category has been able to ...

A guide to steering clear of the most common, and consequential, mistakes. Successful innovation—especially breakthrough ...

It’s a familiar story: your campaign’s getting clicks, your products are catching eyes, and shoppers are browsing like never ...