When firms target their customers they need to determine the overall kind of marketing strategy they are going to use.

To become a truly indispensable asset to an organization, marketing operations professionals should master these seven ...

David Jones is looking to enhance its marketing efforts through a new data strategy centred around building a comprehensive ...

In recent years, Bermuda-based re/insurer AXIS Capital Holdings has repositioned its reinsurance strategy to better fit with ...

Local Conant is an active and competitive business simulation game where players make real-time strategic decisions in a localiced ...

As travel demand sinks, both legacy airlines and budget brands have turned to a strategy of ever-expanding upgrades.

Email marketing is evolving. What once relied on batch sends and static lists now requires precision, speed, and real-time relevance. Leading brands are rethinking strategy by using ...

An OMS should enable granular decision-making based on eligibility, labor availability, replenishment windows and SKU velocity.

Netrio's expanded Customer Success Team addresses these challenges by using technology and industry best practices to implement customer segmentation strategies, formalize processes that support ...

A guide to steering clear of the most common, and consequential, mistakes. Successful innovation—especially breakthrough ...

It’s a familiar challenge. In traditional companies, scaling talent without coordination leads to fragmentation. With AI, the ...