Artificial Intelligence is changing how businesses operate in India. IBM's watsonx helps cricket teams with match analysis.

The ₹1 marketing gimmick might look like a great deal to consumers, but it reflects a deeper strategy around sampling, dead ...

Sam Engleberg (’18SPS) shares how the M.S. in Applied Analytics program helped shape his path in machine learning, product leadership, and creating positive customer outcomes.

Rather than replacing human representatives, the tool was created to support staff by providing clear, plain-language responses during customer interactions.

Imagine a loyal customer calling in to sort out a billing issue. They navigate through a complicated IVR system, get stuck in ...

Call center automation uses AI to streamline customer service. Discover how it works, explore tools, and gain expert tips to ...

Integrating AI tools into CX programs should be a careful, intentional process that prioritizes meaningful outcomes over cost ...

Paint to Sample Plus service requires an average of nine months just to test and develop a color based on a customer’s ...