Management and technology consultancy BearingPoint has released a new thought leadership ... Practical examples across B2B, B2C, ... As AI becomes the engine of customer-facing operations, ...

The integration of artificial intelligence (AI) in digital marketing has not only supercharged the field with fast-moving technology but also deepened our understanding of customer psychology ...

For example, Starbucks uses AI to personalize its rewards program and marketing messages based on customer preferences and purchase history. This helps them increase customer loyalty and drive sales.

This is despite a general confidence in the use of technology - 78% feel their use of technology for internal processes is "good" while 86% have confidence in their customer-facing technology.

Practical examples across B2B, B2C, ... Management and technology consultancy BearingPoint has released a new thought leadership ... As AI becomes the engine of customer-facing operations, ...