Tween girls contain multitudes, trying on the interests of young adults while still relishing the cute, shiny, and glittery toys of their childhood. Their increasingly sophisticated brains are ...

IT was a massive hit in the 90s and Noughties. And now shoppers are being taken back to their younger years thanks to Primark ...

Like many millennial moms, I remember officially graduating from Lip Smackers to The Body Shop’s Kiwi Fruit Lip Balm. Today, ...

Going back to as early as preschool, a frequently asked question to get to know someone is, “What’s your favorite color?” ...

Diptyque's products are all worthy gifts (especially if your daughter likes candles ), but my favorite thing might just be ...

Looking for the hottest toys for Christmas this year? From Barbie toys and action hero figures to this year’s coolest LEGO ...

As someone who has been a massive Arianator for the majority of my life, I am very passionate about my love for her albums ...

Welcome to Coat Week on the Strategist, where we’re asking everyone — from New Yorkers to people living in the coldest parts ...

The Victoria's Secret Fashion show is fast approaching, and with it, the usual fanfare as audiences ready to watch models defy gravity in impossibly tall heels, heavy wings and jaw-dropping lingerie ...

It was a glamorous affair at the 2025 Victoria's Secret Fashion Show. There were flowy blowouts, lingerie, and angel wings, as well as flirty and fierce energy from both new and veteran models that ...

In this op-ed, style editor Aiyana Ishmael addresses the systemic racism young Black girls like North West and Blue Ivy face when it comes to fashion discovery and personal exploration. Throughout ...

Kim Kardashian has come to the defense of her 12-year-old daughter, North West, standing up for the pre-teen’s right to lean into her own personal style. Speaking to Alex Cooper on the latest episode ...